When you access wavecolour.in and engage with our platforms, portals, and applications, including the wavecolour app, using your Personal Data, this Privacy Notice outlines how we collect and process identifiable information, including any Personal Sensitive Data ("Personal Data"). We do not collect data from children above the age of eighteen (18).

DATA COLLECTION AND USAGE

We acquire the following categories of Personal Data directly or indirectly:

• Identity Data: Used for verification, including name, date of birth, email, nickname, and social media identifiers.

• Contact Data: Information for communication and shipping purposes.

• Location Information: Used to enhance user experience based on location.

• Purchase Information: Details related to online orders and transactions.

• Behavior and Profiles: Preferences, browsing behavior, and product reviews for personalized marketing.

• Community Information: Data from participation in events and communities.

• Social Media Information: Interactions on platforms like Facebook, Instagram, etc.

• Internet Information: Insights on device or browser usage collected through cookies, tags, and pixels.

• Correspondence: Communication with customer service and feedback.

DATA USAGE

Your Personal Information serves various purposes, including:

• Enabling https://wavecolour.in and app functionality.

• Ensuring domain and network security, including user authentication.

• Providing universal authentication across all wavecolour platforms for a seamless user experience.

• Facilitating the sales of products from wavecolour through online orders.

• Implementing measures for payment fraud detection.

• Managing the delivery, return, and reimbursement processes for products.

• Conducting operational business analytics.

• Providing customer support services.

• Sending personalized emails and SMS marketing messages, including newsletters.

• Delivering personalized marketing emails and text messages based on existing contracts.

• Implementing targeted advertising on third-party platforms.

• Supporting product development and research initiatives.

• Fulfilling legal responsibilities, including cooperation with law enforcement and administrative agencies, such as courts.

• Collecting information about your device through cookies, pixels, tags, and similar technologies as outlined in our "Cookies Policy" on our website.

• Acquiring user-generated content from social media.

• Delivering notifications through the Internet, including in-app communication.

To achieve these objectives, we may share your information with other wavecolour businesses. Your Personal Data will not be retained for a period longer than necessary, unless mandated by law for legal reasons.

COOKIES

Cookies play a crucial role in our website functionality. They help us track the most visited pages and enhance your overall browsing experience. For example, cookies allow us to recognize if you are a returning visitor. Additionally, we collaborate with third-party services that use cookies to display advertisements based on your previous interactions with our website. This enables us to inform you about products or promotions that align with your interests.

DATA SHARING

wavecolour is committed to protecting your privacy, and without your explicit consent, we do not sell or trade your collected personal information to third parties for marketing purposes. Your personally identifiable information may be disclosed under the following circumstances:

• Service Providers: Individuals or entities performing tasks on our behalf, such as mailing, distribution, IT, data analysis, market research, or consulting services.

• Law Enforcement: Disclosure to law enforcement agencies in cases of suspected law violations.

• Professional Advisers: Sharing with our professional advisers for necessary consultations.

• Regulating Agencies: Disclosure to regulatory authorities as required.

• Authorized Sharing: Any other party you authorize us to share information with.

THIRD PARTY LINKS

Our websites may contain links to the websites of our advertisers, business partners, affiliates, and networks. These external sites have their own privacy policies, which may vary from ours. It is advisable to review the specific policies of these third-party sites before providing any information directly to them.

When making a purchase on our website, your payment card information is collected by a third-party payment gateway to facilitate the transaction. If you opt to pay with credit, your order information will be transmitted to a third-party provider. Before extending credit, this provider may request additional information to perform a credit check.

DATA SECURITY

We employ suitable managerial, technical, operational, physical, and organizational measures, in compliance with relevant laws and regulations, to minimize the risks linked to the utilization of your Personal Data. These measures are designed to protect against potential issues like loss, modification, or unauthorized access, and they also facilitate your ability to exercise your rights.

We impose similar security requirements on our service providers through contractual agreements. It's important to note that any transmission of your Personal Data over the Internet is undertaken at your own risk. Our ability to safeguard your Personal Information is contingent upon our possession of it.

DATA RETENTION

We securely store the personal information you provide us in our databases in order to provide you with an account facility on wavecolour. As long as your account remains active, your information will be retained. You have the right to request the cessation of data processing at any time, and you can also request the deletion of the information we currently have on record.

There may be certain data that must be retained for legal reasons and cannot be completely erased. Instead, it will be anonymized and stored for the duration mandated by law. Any remaining information beyond that legal requirement will subsequently be permanently deleted.

YOUR RIGHTS

If you wish to exercise your rights under the Information Technology Act, please contact us. You have the right to ensure the accuracy of the information we hold about you and can request to inspect and correct any inaccuracies in your Personal Data.

You also have the right to withdraw your consent to our use of your Personal Information at any time by communicating with us. However, if you revoke your consent, we are not obligated to provide the goods or services for which the information was initially requested.

CHANGES AND NOTIFICATION

We regularly review and update our Privacy Policy to incorporate any changes resulting from our daily business operations. You can always check the date of the Privacy Policy to determine when it was last updated. We will notify you of any modifications, and these changes will be considered part of the Policy from the date of notification.

QUESTIONS AND SUPPORT

If you have any inquiries regarding our Privacy Policy, feel free to reach out to us at contact@wavecolour.in / megasynctechnologyprivatelimit@gmail.com